If there is any class of crypto that has seen resounding success, it is meme coins. These tokens might be based on pop culture and memes but they have proven to be very profitable. From record-breaking presales to tokens that have continued to perform in the market, meme coins are in a class of their own.
This is why, as Alan Draper points out, consumers continue to look for new meme coins to invest in. When selecting which crypto to buy, investors judge the community strength, market capitalization, and market volatility of each meme coin.
But even with all this success, the asset class still faces allegations of having zero use cases. And while there are meme coins that rely on hype and nothing more, other projects are working to become much more robust. From Pepe Unchained’s network plans to the Dogecoin space mission, there are plenty of examples. The same pattern has been seen with gaming cryptos, which are also working to be embraced by the mainstream gaming community.
One of these is Valhalla, a play-to-earn MMORPG from Floki, a top blockchain project. Play-to-earn has had a very successful year so far, with several projects raising millions in presales and the likes of Hamster Kombat securing millions of users. At the same time, these types of games have been somewhat relegated to the crypto scene, away from outside audiences.
It is this division that Valhalla wants to address and it is doing this by partnering with Alliance, a major esports company. They already have access to a large network of players and through them, the benefits of blockchain can be more widely promoted.
Moving forward, Valhalla will be available via Alliance’s live-streaming network and will also be featured on jerseys.
“This partnership is more than just about gaming—it’s about unlocking new ways for players to compete, earn, and engage in the digital economy, said Mr. Brown Whale, Valhalla’s lead advisor.
One of the major selling points of the game is that players can earn rewards even as they rack up achievements and this only makes it more likely to appeal to players.
It is worth noting that this is not Valhalla’s first strategic partnership in the esports sector. Last year, they teamed up with OG Esports to become a jersey sleeve sponsor and be featured at official games. This is in line with a wider industry trend of meme coins, gaming coins, and other crypto projects gaining more acceptance in the mainstream.
The idea is that by letting mainstream audiences know about the projects and their benefits, wider acceptance can be secured. This is why we’ve seen crypto companies sponsor everything from sports teams to stadiums.
For tokens in the gaming and meme coin space, this is especially important as it means that their practical value can be established, especially among non-crypto users, As play-to-earn continues on its winning streak, these sorts of partnerships will be essential in helping them go mainstream.
With any luck, even the harshest critics will begin to see value in both these games and crypto as a whole.